Insights
Perspectives on Commerce.
Practical thinking on e-commerce, retail, logistics, advertising, marketing, sales, and market expansion.
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Market Expansion
How Businesses Can Think About Entering a New Market
Market expansion tends to go better when it's treated as several coordinated decisions rather than one big leap.
Retail
The Growing Connection Between Retail and E-commerce
Retail and digital commerce are often planned separately, even when customers experience them as one connected relationship with a brand.
Logistics
Why Logistics Is Part of the Customer Experience
The period between a purchase and a delivered product is often where a customer's actual experience with a brand takes shape.
E-commerce
Building a More Connected Commercial Strategy
Commercial strategies often break down at the seams between marketing, storefront, and fulfillment — not within any one piece alone.
Market Expansion
Questions to Consider Before Expanding Into a New Market
A short set of specific questions tends to surface more useful information than a broad feasibility study.